Brighton kicks off 27th annual handbag trade-in

Brighton Collectibles is running its 27th annual Handbag Trade-In from July 24 to Aug. 9, aiming to collect 15,000 gently used handbags for women in need. Shoppers can trade in any brand handbag for up to $50 off a new Brighton bag, or donate a bag without buying one.

Why it matters: - The Handbag Trade-In turns used handbags into direct support for women who need them. - Brighton is using the event to drive donations and foot traffic at participating stores over a 10-day window. - The program also ties consumer purchases to the company’s broader charitable work.

What happened: - Brighton Collectibles launched its 27th annual Handbag Trade-In on July 24. - The company set a goal of collecting 15,000 gently used handbags by Aug. 9. - Customers can bring handbags to participating Brighton Collectibles stores to receive up to $50 off a new Brighton bag. - Any manufacturer’s handbag qualifies for the discount. - Customers can also donate a handbag without making a purchase. - A list of participating stores is available at more information.

The details: - Brighton will donate the collected handbags to women who are struggling. - Founder Jerry Kohl said a handbag can help lift a woman’s spirits and build confidence for a job interview. - Brighton says the trade-in is one of several charitable efforts the company runs each year. - Through #BrightonGivesBack, Brighton has donated more than $10 million to groups including the Breast Cancer Research Foundation, Soles4Souls, Little Kids Rock, Dress for Success and other local charities that help women re-enter the workforce. - Brighton says it has spent 50 years focused on custom design and craftsmanship, using fine leathers in its accessories. - The company says it supports communities around its 100 stores and credits customers for helping extend that impact. - Brighton’s product line includes handbags, jewelry, belts, footwear, small leather essentials, eyewear, luggage, fragrances and gifts. - The full product line is available at the company’s website.

Between the lines: - The trade-in gives Brighton a clear philanthropic hook while encouraging shoppers to buy new product. - The event reinforces the company’s brand identity around giving back, craftsmanship and women’s support. - The charitable message also connects the handbag program to workforce re-entry and confidence-building, not just product recycling.

What's next: - Brighton will continue the donation window through Aug. 9. - The company will likely tally handbag collections against its 15,000-bag goal after the campaign ends. - Additional charitable initiatives may follow later in the year as part of Brighton’s annual #BrightonGivesBack efforts.