Rep Data names Adam Goddard VP of Sales for EMEA

Rep Data has appointed Adam Goddard as vice president of sales for EMEA as the research data company looks to deepen its European footprint. The hire comes after recent acquisitions that broaden Rep Data’s ability to support studies from design through analysis.

Why it matters: - Rep Data is adding senior commercial leadership as it pushes for more growth across Europe. - The appointment is meant to connect agencies and consultancies with Rep Data’s research technology, data quality and expert services. - The move follows a string of acquisitions that expanded Rep Data’s end-to-end research workflow.

What happened: - Rep Data appointed Adam Goddard as vice president of sales, EMEA. - Goddard will support Rep Data’s growth across Europe and work with agencies and consultancies. - The company announced the hire on Aug. 13, 2026. - Florian Kögl, managing director for Europe at Rep Data, said Goddard understands the European market and how the industry operates day to day.

The details: - Goddard most recently served as head of growth, EMEA at Walr. - At Walr, he led European new business and growth teams. - Before Walr, Goddard held senior roles at Savanta, including EVP growth ventures and EVP agencies and consultancies. - At Savanta, he had responsibility for the company’s global data collection business across sales, operations and commercial strategy. - Earlier in his career, Goddard held client development roles at Research Now. - In his new role, Goddard will focus on expanding Rep Data’s presence across EMEA. - Goddard will also connect clients with capabilities in research design, survey programming, sample sourcing, fraud prevention, in-survey quality and analysis. - Rep Data said the appointment comes after its additions of SightX, ReDem and OWL Solutions. - Those additions extend Rep Data’s ability to support research from study design through analysis and insights.

Between the lines: - The hire signals Rep Data is leaning on experienced commercial leaders to compete in a market where relationships and service integration matter. - Goddard’s background in agencies and consultancies fits Rep Data’s focus on clients that want fewer fragmented vendors. - Rep Data is pitching an end-to-end workflow as a way to improve speed, data quality and reliability.

What's next: - Goddard will try to grow Rep Data’s EMEA business and bring the company’s platform to more European clients. - Rep Data is likely to keep emphasizing its combined technology-and-services model as it integrates its expanded product set. - More organizations may be targeted across market research agencies, consultancies and other research-heavy sectors.

The bottom line: - Rep Data is betting that a seasoned EMEA sales leader and a broader product stack will help it win more research business in Europe. - More information is available on Rep Data’s website and its LinkedIn page.